At The Better Half Wines, we’re raising a glass to the start of our third year as a Founding Sponsor of the East Coast Protection Group (ECPG)—a partnership that’s all about protecting the wild beauty of Marlborough’s East Coast and the incredible wildlife that calls it home. This Marlborough coastal conservation partnership is a cornerstone of our sustainability mission at The Better Half Wines.
A Toast to Tangible Impact
Last week, owner and winemaker George Elworthy joined the hardworking ECPG volunteers at Marfells Beach on the East Coast for a special moment: the unveiling of a brand-new visitor information panel. Installed at this popular coastal lookout, the panel helps educate locals and tourists about the unique wildlife found along this rugged stretch of coastline—and how we can all help protect it.
“It’s amazing to see our support going toward something so visible and meaningful,” said George. “This panel is a great way to connect people with the land and the wildlife that makes this coastline so special.”
Meet the Locals: Birds of Marlborough’s East Coast
The East Coast of Marlborough, stretching from Cape Campbell to Ward Beach, is one of New Zealand’s most ecologically rich coastal zones. This rugged stretch of coastline is home to some of New Zealand’s most vulnerable native birds, including:
- Banded Dotterel (Tuturiwhatu) – These small shorebirds nest right on the sand, making them especially sensitive to human activity and off-leash dogs.
- Variable Oystercatcher (Tōrea Pango) – Easily spotted by their black feathers and bright orange beaks, these birds are often seen patrolling the tide line.
- Black-Fronted Tern (Tarapiroe) – A graceful, endangered species that nests on braided riverbeds and forages along the coast. It’s also a contender for Bird of the Year—and for good reason!
The new sign features beautiful illustrations and practical tips for how to enjoy the coast responsibly—like keeping dogs on leads, staying off nesting areas, and taking rubbish home.
Why Our Marlborough Coastal Conservation Partnership Matters
Since the beginning of our partnership, The Better Half Wines has helped fund:
- 🌱 Habitat restoration
- 🐦 Wildlife monitoring
- 📚 Community education and outreach
And as we continue to learn about this unique and precious ecosystem, we’re more committed than ever to supporting the people and projects that protect this special place.
Wine That Gives Back
When you choose The Better Half Wines, you’re not just enjoying a delicious glass of Marlborough Sauvignon Blanc—you’re also supporting real, on-the-ground conservation work right here in New Zealand.
So next time you’re out exploring the coast or sipping wine with friends, raise a toast to the banded dotterels, oystercatchers, and black-fronted terns who share this land with us.
Cheers to good wine and good work.
Visiting Marlborough?
Check out the new ECPG information panel on the East Coast and see the impact for yourself. Don’t forget to tag us in your photos: @thebetterhalfwines
Want to support Marlborough’s coastal wildlife?
Explore our wines and support our conservation partnership with the ECPG.
WHERE TO FIND US
FIND YOUR BETTER HALF
OUR WINES
GRAB YOURSELF A GLASS
